https://pttr.co Petter Andersson — Product Designer copy Tue, 27 May 2025 22:18:43 +0000 https://pttr.co en https://pttr.co/Main Wed, 14 May 2025 07:27:20 +0000 Petter Andersson — Product Designer copy https://pttr.co/Main Hello! I’m a Product Designer with 10+ years of experience working with everything from start-ups to scale-ups to medium-size orgs. With a background in graphic design, I sit at the intersection of product and brand and I’m passionate about simplifying the complex, systems and accessibility. As a Designer, I value process, methodology, tooling and craft – leading by example in creating the right environment for successful teams and individuals to evolve and create top-tier experiences fitting to the user and brand. Read More ︎︎︎ <img width="300" height="46" width_o="300" height_o="46" data-src="https://freight.cargo.site/t/original/i/c6cda5172d55430624aac0f124b98954f4d41635273d9e794bbcdf6b513889ff/Vandebron_Logo_RGB_Black.svg" data-mid="233278771" border="0" data-scale="34" src="https://freight.cargo.site/w/300/i/c6cda5172d55430624aac0f124b98954f4d41635273d9e794bbcdf6b513889ff/Vandebron_Logo_RGB_Black.svg" /> Updating and modernizing a design language in accordance with accessibility standards and brand values.&nbsp;Based on a new brand campaign and identity by Dawn, and utilizing the findings of an accesibily audit, I updated the digital design language and facilitated the creation of a new design system together with the design team. Design DirectionProduct Design Design SystemDesign Leadership&nbsp; <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/e42d57f981e0db342b0f6104a9ad62926adfba38eb19ea9e51a448c048f795f5/vdb-design-1.png" data-mid="233455638" border="0" src="https://freight.cargo.site/w/1000/i/e42d57f981e0db342b0f6104a9ad62926adfba38eb19ea9e51a448c048f795f5/vdb-design-1.png" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/dd165669ad0e41fc2e14b64a2b51c4d0a6904b71c1f0b78fdf7b236b395dd4ff/Scene-3.gif" data-mid="233466770" border="0" src="https://freight.cargo.site/w/1000/i/dd165669ad0e41fc2e14b64a2b51c4d0a6904b71c1f0b78fdf7b236b395dd4ff/Scene-3.gif" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/cac5a81375f49f1169037014ec11dc447cabb116a4ec7851416da6ec3e6e2750/Scene-2.gif" data-mid="233464209" border="0" src="https://freight.cargo.site/w/1000/i/cac5a81375f49f1169037014ec11dc447cabb116a4ec7851416da6ec3e6e2750/Scene-2.gif" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/dae01835c26ecdadeda5203c6144d6fc192f4c3a9c8f4210c8c85843e2cb90ce/vdb-design-5.gif" data-mid="233547363" border="0" src="https://freight.cargo.site/w/1000/i/dae01835c26ecdadeda5203c6144d6fc192f4c3a9c8f4210c8c85843e2cb90ce/vdb-design-5.gif" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/ad7e172031bdc870dc58a1ba83fb282b5a6bfeb88929ac76e6d5eb1206708c00/00173.png" data-mid="233548138" border="0" src="https://freight.cargo.site/w/1000/i/ad7e172031bdc870dc58a1ba83fb282b5a6bfeb88929ac76e6d5eb1206708c00/00173.png" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/e99be1ccdf844074b69e60df1878ce9589cfbc3df71e3690ae8dbb9d58170395/vdb-design-6.png" data-mid="233547364" border="0" src="https://freight.cargo.site/w/1000/i/e99be1ccdf844074b69e60df1878ce9589cfbc3df71e3690ae8dbb9d58170395/vdb-design-6.png" /> <img width="300" height="46" width_o="300" height_o="46" data-src="https://freight.cargo.site/t/original/i/c6cda5172d55430624aac0f124b98954f4d41635273d9e794bbcdf6b513889ff/Vandebron_Logo_RGB_Black.svg" data-mid="233278771" border="0" data-scale="34" src="https://freight.cargo.site/w/300/i/c6cda5172d55430624aac0f124b98954f4d41635273d9e794bbcdf6b513889ff/Vandebron_Logo_RGB_Black.svg" /> A vision for how to best represent data across products and improving the level of insight.Crafting a vision to increase the level of insight, readibility and legibility by improving the contrast and consistency of data visualisation across touchpoints. Upscaling the design quality standards&nbsp;and minimizing the technical complications with a scalable system. Design DirectionData VisualizationAccessibilityDesign System&nbsp; <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/6009bd3cf7c0b996089ea85f2626e2a0c93aa9b7e02409c356590de14772db5d/Graphs--Scalability.gif" data-mid="233548166" border="0" src="https://freight.cargo.site/w/1000/i/6009bd3cf7c0b996089ea85f2626e2a0c93aa9b7e02409c356590de14772db5d/Graphs--Scalability.gif" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/07d83c527bab963a56af35a612a6f88f942de035b85859207359fdf50f5fc18d/Insight-Cards.png" data-mid="233548182" border="0" src="https://freight.cargo.site/w/1000/i/07d83c527bab963a56af35a612a6f88f942de035b85859207359fdf50f5fc18d/Insight-Cards.png" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/49000cf9257454c8e6e6378c2d0b2d7fea23cbe39c70f1048027e2351b05f4f3/Format.gif" data-mid="233548167" border="0" src="https://freight.cargo.site/w/1000/i/49000cf9257454c8e6e6378c2d0b2d7fea23cbe39c70f1048027e2351b05f4f3/Format.gif" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/75ecb5b94aacb3f42d488fcf3947bcf3c27f8896b4fe0257b0eb855bb26347e9/Highlight.png" data-mid="233548147" border="0" src="https://freight.cargo.site/w/1000/i/75ecb5b94aacb3f42d488fcf3947bcf3c27f8896b4fe0257b0eb855bb26347e9/Highlight.png" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/df607f1e9f0968233f50cd07fce272a4cb0ad95eb436c7347ca497cc6c35ff7f/System-Overview.png" data-mid="233548150" border="0" src="https://freight.cargo.site/w/1000/i/df607f1e9f0968233f50cd07fce272a4cb0ad95eb436c7347ca497cc6c35ff7f/System-Overview.png" /> <img width="300" height="46" width_o="300" height_o="46" data-src="https://freight.cargo.site/t/original/i/c6cda5172d55430624aac0f124b98954f4d41635273d9e794bbcdf6b513889ff/Vandebron_Logo_RGB_Black.svg" data-mid="233278771" border="0" data-scale="34" src="https://freight.cargo.site/w/300/i/c6cda5172d55430624aac0f124b98954f4d41635273d9e794bbcdf6b513889ff/Vandebron_Logo_RGB_Black.svg" /> Design direction for a mobile app helping EV drivers charge as sustainable and affordable as possible.Lead design and design direction for Vandebron’s mobile app for EV drivers. With a key focus on transparency and insight for the user, enabling them to charge as green as possible. Zero → OneProduct Design <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/c08dd2e8b02ce07ddfee61cd3cd0390507290ed4b04618b6d81fafd9ebbec369/Map---Filter.png" data-mid="233548210" border="0" src="https://freight.cargo.site/w/1000/i/c08dd2e8b02ce07ddfee61cd3cd0390507290ed4b04618b6d81fafd9ebbec369/Map---Filter.png" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/2f844fd00b8829575aa1733ee179c673dd8067b043df62dcdee483c563c938e5/Detail---Full.png" data-mid="233548207" border="0" src="https://freight.cargo.site/w/1000/i/2f844fd00b8829575aa1733ee179c673dd8067b043df62dcdee483c563c938e5/Detail---Full.png" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/b8e8eba70a68d9ff3834be1650e281f80a11274a1e383e0adb1b077e11b2d49c/GroenLaden---Modal.png" data-mid="233548208" border="0" src="https://freight.cargo.site/w/1000/i/b8e8eba70a68d9ff3834be1650e281f80a11274a1e383e0adb1b077e11b2d49c/GroenLaden---Modal.png" /> <img width="2872" height="1926" width_o="2872" height_o="1926" data-src="https://freight.cargo.site/t/original/i/3d182d9b68e5bdbfc9217c91ff9848183b165be6af66524448b15a44f486725b/Laadpaal---Modal.png" data-mid="233548209" border="0" src="https://freight.cargo.site/w/1000/i/3d182d9b68e5bdbfc9217c91ff9848183b165be6af66524448b15a44f486725b/Laadpaal---Modal.png" /> <img width="3068" height="482" width_o="3068" height_o="482" data-src="https://freight.cargo.site/t/original/i/43cbc3b72b91a749351395e78d2ad5dd85ee8158d4c0304e6d78a4b985900c4e/2.-LogoSQ-Navy.png" data-mid="233242475" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/43cbc3b72b91a749351395e78d2ad5dd85ee8158d4c0304e6d78a4b985900c4e/2.-LogoSQ-Navy.png" /> A digital-first identity, design language and subsequent design system for a travel distribution and fintech platform.Katanox is a travel accommodation distribution and fintech platform bringing together travel sellers and travel accommodation providers. I helped them in their upstart phase with branding and design direction for their company and product, resulting in a robust and scalable design system. Zero → OneIdentityProduct Design Design System <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e9cac7b1a47199edd4eb8adf45b39365623bd6c71b737aed8ac922914ee77db/1-Katanox-Web.gif" data-mid="233609786" border="0" src="https://freight.cargo.site/w/1000/i/7e9cac7b1a47199edd4eb8adf45b39365623bd6c71b737aed8ac922914ee77db/1-Katanox-Web.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/94d5a94a9d4926c3994dae889cd92c7d4739d17f175ab2e1171aecbbd66d622a/2-Katanox-Cards.png" data-mid="233609787" border="0" src="https://freight.cargo.site/w/1000/i/94d5a94a9d4926c3994dae889cd92c7d4739d17f175ab2e1171aecbbd66d622a/2-Katanox-Cards.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/56af9b8056e7a5b344b8b9ac0f93fe5243d79276859f08c0d7132823f0681317/3-Katanox-USP.png" data-mid="233609788" border="0" 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data-src="https://freight.cargo.site/t/original/i/bdd3cdcb89042f44779d70662f24a3c3584ca412377b7ee0b249bb5c9bed7d1a/6-Katanox-List1.png" data-mid="233609792" border="0" src="https://freight.cargo.site/w/1000/i/bdd3cdcb89042f44779d70662f24a3c3584ca412377b7ee0b249bb5c9bed7d1a/6-Katanox-List1.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/32b72a08033ab8c3e7d7d8654579744d8472403321213b0f74fc5ee97646c440/7-Katanox-List2.png" data-mid="233609793" border="0" src="https://freight.cargo.site/w/1000/i/32b72a08033ab8c3e7d7d8654579744d8472403321213b0f74fc5ee97646c440/7-Katanox-List2.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1b004887cb5fd88999309857bc9b3d40583e409f972c715b50af02b4810baff7/8-Katanox-RoomView.png" data-mid="233609794" border="0" 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data-src="https://freight.cargo.site/t/original/i/3d90b535925534bef1b9c0b608857a7309c2cecd1dc6393e673904f5e3fdc7a4/11-Buttons.png" data-mid="233609797" border="0" src="https://freight.cargo.site/w/1000/i/3d90b535925534bef1b9c0b608857a7309c2cecd1dc6393e673904f5e3fdc7a4/11-Buttons.png" /> <img width="3840" height="2630" width_o="3840" height_o="2630" data-src="https://freight.cargo.site/t/original/i/e029fdf3ed739d568f5688e99c619577dce56d9d4a37df34f7160d3e3e53ffbd/12-Inputs.png" data-mid="233609798" border="0" src="https://freight.cargo.site/w/1000/i/e029fdf3ed739d568f5688e99c619577dce56d9d4a37df34f7160d3e3e53ffbd/12-Inputs.png" /> <img width="3840" height="2630" width_o="3840" height_o="2630" data-src="https://freight.cargo.site/t/original/i/c0ccafddf7a636eb06559f0379ea95e13baa7429922ab6363b88753afc4f2fee/13-Selection.png" data-mid="233609799" border="0" src="https://freight.cargo.site/w/1000/i/c0ccafddf7a636eb06559f0379ea95e13baa7429922ab6363b88753afc4f2fee/13-Selection.png" /> <img 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data-src="https://freight.cargo.site/t/original/i/3c4370901a533e3364d428af4ca7e0d51aaf5a6a7a890b4f490583985e7a9d98/19-Cards.png" data-mid="233609813" border="0" src="https://freight.cargo.site/w/1000/i/3c4370901a533e3364d428af4ca7e0d51aaf5a6a7a890b4f490583985e7a9d98/19-Cards.png" /> <img width="346" height="100" width_o="346" height_o="100" data-src="https://freight.cargo.site/t/original/i/93875d7f92eef6596aa3e0089dc5bee96782c396d4c72510e68568d3f22e511d/green.svg" data-mid="233243328" border="0" data-scale="24" src="https://freight.cargo.site/w/346/i/93875d7f92eef6596aa3e0089dc5bee96782c396d4c72510e68568d3f22e511d/green.svg" /> Product design and design system for an analytics and ad platform for travel sellers and advertisers. Selected designs for Yieldr Air, a software made for airlines to identify distressed inventory, create marketing segments and monetize their data. Also for Yieldr Breeze, the design system used to support a wide range of products in the Yieldr portfolio. Product Design Design System <img width="3040" height="2446" width_o="3040" height_o="2446" data-src="https://freight.cargo.site/t/original/i/d142c0612d5ebc70af133afdfaabc8c4eacd3f012ec7158c9af3ef001bca2f83/yair_03.png" data-mid="233546801" border="0" src="https://freight.cargo.site/w/1000/i/d142c0612d5ebc70af133afdfaabc8c4eacd3f012ec7158c9af3ef001bca2f83/yair_03.png" /> <img width="3040" height="3118" width_o="3040" height_o="3118" data-src="https://freight.cargo.site/t/original/i/435e2e20e640ada42bf5d20b2b09227fb23841e1345f45bfc2c374f6c11c1472/yair_06.png" data-mid="233546804" border="0" src="https://freight.cargo.site/w/1000/i/435e2e20e640ada42bf5d20b2b09227fb23841e1345f45bfc2c374f6c11c1472/yair_06.png" /> <img width="3040" height="2490" width_o="3040" height_o="2490" data-src="https://freight.cargo.site/t/original/i/22087de81099a5690e7bd658bb5b3cdd5fe5b6832d311b7113d11318c78a47f8/yair_02.png" data-mid="233546800" border="0" src="https://freight.cargo.site/w/1000/i/22087de81099a5690e7bd658bb5b3cdd5fe5b6832d311b7113d11318c78a47f8/yair_02.png" /> <img width="3040" height="2266" width_o="3040" height_o="2266" data-src="https://freight.cargo.site/t/original/i/7ad94484274a651c72a18e2920172d6ac139c55f21f604c9c04a537385074225/yair_04.png" data-mid="233546802" border="0" src="https://freight.cargo.site/w/1000/i/7ad94484274a651c72a18e2920172d6ac139c55f21f604c9c04a537385074225/yair_04.png" /> <img width="3040" height="2266" width_o="3040" height_o="2266" data-src="https://freight.cargo.site/t/original/i/07ebef974c268b99ff1cd6bc464804c5a7d76aa8a1b8b797aeb96128c90fed73/yair_05.png" data-mid="233546803" border="0" src="https://freight.cargo.site/w/1000/i/07ebef974c268b99ff1cd6bc464804c5a7d76aa8a1b8b797aeb96128c90fed73/yair_05.png" /> <img width="3040" height="2490" width_o="3040" height_o="2490" data-src="https://freight.cargo.site/t/original/i/d7a980da7678ebcfe57619e57f68cc5e81651aa50983bf1b575c3e41ede7a6af/yair_01.png" data-mid="233546799" border="0" src="https://freight.cargo.site/w/1000/i/d7a980da7678ebcfe57619e57f68cc5e81651aa50983bf1b575c3e41ede7a6af/yair_01.png" /> <img width="3040" height="2446" width_o="3040" height_o="2446" data-src="https://freight.cargo.site/t/original/i/6239e8a3eb9289ce2f546a3646c43eec3d4193737b3f85ce5eb135faab86cf56/ybreeze_01.png" data-mid="233546805" border="0" src="https://freight.cargo.site/w/1000/i/6239e8a3eb9289ce2f546a3646c43eec3d4193737b3f85ce5eb135faab86cf56/ybreeze_01.png" /> <img width="3040" height="2446" width_o="3040" height_o="2446" data-src="https://freight.cargo.site/t/original/i/a55b3843acb908b500409231b5808a8dfa43801509d604d75c85cd9ffd23030a/ybreeze_02.png" data-mid="233546806" border="0" src="https://freight.cargo.site/w/1000/i/a55b3843acb908b500409231b5808a8dfa43801509d604d75c85cd9ffd23030a/ybreeze_02.png" /> <img width="2734" height="701" width_o="2734" height_o="701" data-src="https://freight.cargo.site/t/original/i/0378f450b4cc0d110f7e837a885dda0140c50957db3ab684a5fea49dcbec1247/Logo_Color_RGB.svg" data-mid="233278635" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/0378f450b4cc0d110f7e837a885dda0140c50957db3ab684a5fea49dcbec1247/Logo_Color_RGB.svg" /> Product design for a creative management platform with a focus on scalability and analytics.Selected designs for Bannerflow, a creative management platform that enables in-house marketing teams to take create, run and analyze display ad campaigns at scale. Product Design Data Visualization <img width="3040" height="3730" width_o="3040" height_o="3730" data-src="https://freight.cargo.site/t/original/i/06283b599eb66ed83f2cd7cdf750b36ccd75c6f20a2debc189074d8cac028f09/bannerflow.png" data-mid="233546928" border="0" src="https://freight.cargo.site/w/1000/i/06283b599eb66ed83f2cd7cdf750b36ccd75c6f20a2debc189074d8cac028f09/bannerflow.png" /> <img width="3040" height="2852" width_o="3040" height_o="2852" data-src="https://freight.cargo.site/t/original/i/781f675b36639e0177a568b32b8b8a461700890fee31c9fb3f089ac354e195f0/bannerflow-copy.png" data-mid="233546927" border="0" src="https://freight.cargo.site/w/1000/i/781f675b36639e0177a568b32b8b8a461700890fee31c9fb3f089ac354e195f0/bannerflow-copy.png" /> <img width="3040" height="3040" width_o="3040" height_o="3040" data-src="https://freight.cargo.site/t/original/i/230c5defb49f1ecb2dfc67c7d60c4a919bfca00c0d54b4c94dba9baa75b82d6c/bannerflow-copy-3.png" data-mid="233546922" border="0" src="https://freight.cargo.site/w/1000/i/230c5defb49f1ecb2dfc67c7d60c4a919bfca00c0d54b4c94dba9baa75b82d6c/bannerflow-copy-3.png" /> <img width="3040" height="2000" width_o="3040" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ce67230567217eb14903774a7875a64c0ecf64118ba45307fc20f3d0213484ae/bannerflow-copy-5.png" data-mid="233546925" border="0" src="https://freight.cargo.site/w/1000/i/ce67230567217eb14903774a7875a64c0ecf64118ba45307fc20f3d0213484ae/bannerflow-copy-5.png" /> <img width="3040" height="2800" width_o="3040" height_o="2800" data-src="https://freight.cargo.site/t/original/i/27a3cec31edd00964620c972196e8456583ffcd8020f84f5c70cb288198fe5c1/bannerflow-copy-2.png" data-mid="233546921" border="0" src="https://freight.cargo.site/w/1000/i/27a3cec31edd00964620c972196e8456583ffcd8020f84f5c70cb288198fe5c1/bannerflow-copy-2.png" /> <img width="3040" height="2412" width_o="3040" height_o="2412" data-src="https://freight.cargo.site/t/original/i/51db813c5f88cc2c57787f57da76446a6898799f4ffb075a6c8a430e2cfd14d4/bannerflow-copy-4.png" data-mid="233546924" border="0" src="https://freight.cargo.site/w/1000/i/51db813c5f88cc2c57787f57da76446a6898799f4ffb075a6c8a430e2cfd14d4/bannerflow-copy-4.png" /> <img width="3040" height="2412" width_o="3040" height_o="2412" data-src="https://freight.cargo.site/t/original/i/e6db3fc9b96c4410a4e7da20cab0caa80ec45803c6b66d77a816976f2502558a/bannerflow-copy-6.png" data-mid="233546926" border="0" src="https://freight.cargo.site/w/1000/i/e6db3fc9b96c4410a4e7da20cab0caa80ec45803c6b66d77a816976f2502558a/bannerflow-copy-6.png" /> <img width="2800" height="1404" width_o="2800" height_o="1404" data-src="https://freight.cargo.site/t/original/i/1e5447c94afc16c55fde0da86be3e7fb868f773a1daf81abd6d9254a300a9251/bfanalytics-05b-cards.png" data-mid="233546930" border="0" src="https://freight.cargo.site/w/1000/i/1e5447c94afc16c55fde0da86be3e7fb868f773a1daf81abd6d9254a300a9251/bfanalytics-05b-cards.png" /> <img width="2800" height="1470" width_o="2800" height_o="1470" data-src="https://freight.cargo.site/t/original/i/cea51887f5efbd6a4b45066159a9b5a4ac16165aadd1c059aa9c5e0bc0356349/bfanalytics-07b-filter.png" data-mid="233546932" border="0" src="https://freight.cargo.site/w/1000/i/cea51887f5efbd6a4b45066159a9b5a4ac16165aadd1c059aa9c5e0bc0356349/bfanalytics-07b-filter.png" /> <img width="2800" height="840" width_o="2800" height_o="840" data-src="https://freight.cargo.site/t/original/i/3bac75f0049b935e5fcd818c9fb07b2f1e0256459be23346bd264d2206039464/bfanalytics-05a-trendbar.png" data-mid="233546929" border="0" src="https://freight.cargo.site/w/1000/i/3bac75f0049b935e5fcd818c9fb07b2f1e0256459be23346bd264d2206039464/bfanalytics-05a-trendbar.png" /> &nbsp; &nbsp; Let’s connect I’m currently on the lookout for new opportunities. Email ︎︎︎ &nbsp; &nbsp; LinkedIn ︎︎︎ https://pttr.co/About Tue, 27 May 2025 22:18:43 +0000 Petter Andersson — Product Designer copy https://pttr.co/About ︎︎︎ Work Experience2025&nbsp;— NowTwiceme®• Work in progress... 2019 — 2025Vandebron• Re-Positioning Design from Marketing to Product• Designed and launched mobile app for EV drivers&nbsp;︎︎︎• Scaling the design team x4 • Creating and facilitating the design system Windmolen&nbsp;︎︎︎• Improved accessibility standards to AA• Updated and modernized the digital design language• Crafted a vision to improve data visualization 2021 (freelance)Katanox • Designed a digital-first brand identity• New design language and UI system2017 — 19Yieldr•&nbsp;Redesigned Analytics • Redesigned Ad Buying • Designed and launched Monetize 2016 — 17Bannerflow• Designed and launched Analytics • Designed and launched Publishing • Designed Creative Studio feature 2015 — 16Ziggy / Forefront • Designed and launched a design system for Telia Education 2014 — 15Hyper Island: Mobile Creative 2009 — 11Hyper Island: Digital Media ExpertiseDesign DirectionDesign SystemsDesign Leadership Design ThinkingData VisualisationZero → OneAccessibilityDigital Identity In Writing VandebronThe Difference Between a Component Library and a Design System ︎︎︎ Coming soon︎ The Evolution of a Design System ︎&nbsp; Exploration and Insights in Data Visualization︎ Embedding Accessibility in a Design Language︎ Design Lead: Methods &amp; Process Design Contact Email ︎︎︎ LinkedIn ︎︎︎ Mentioned InMarvel (2018)How Yieldr Increased Productivity by 30% Using Marvel’s Handoff Tool ︎︎︎ 9to5Mac (2015)Concept shows how Apple could improve the iPhone’s Notification Center&nbsp;︎︎︎