Hello! I’m a Product Designer with 10 years experience working with everything from start-ups to scale-ups to medium-size orgs. With a background in graphic design, I sit at the intersection of product and brand and I’m passionate about simplifying the complex. Currently the Lead Product Designer and Team Manager at Vandebron, I’m overseeing process, methods and tooling, creating the right environment for successful teams and individuals.

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Updating and modernizing a design language in accordance with accessibility standards and brand values.

Based on a new brand campaign and identity by Dawn, and utilizing the findings of an accesibily audit, I updated the digital design language and facilitated the creation of a new design system together with the design team.

Design DirectionProduct Design Design SystemDesign Leadership

A vision for how to best represent data across products and improving the level of insight.

Crafting a vision to increase the level of insight, readibility and legibility by improving the contrast and consistency of data visualisation across touchpoints. Upscaling the design quality standards and minimizing the technical complications with a scalable system.

Design DirectionData VisualizationAccessibilityDesign System

Design direction for a mobile app helping EV drivers charge as sustainable and affordable as possible.

Lead design and design direction for Vandebron’s mobile app for EV drivers. With a key focus on transparency and insight for the user, enabling them to charge as green as possible.

Zero → OneProduct Design

A digital-first identity, design language and subsequent design system for a travel distribution and fintech platform.

Katanox is a travel accommodation distribution and fintech platform bringing together travel sellers and travel accommodation providers. I helped them in their upstart phase with branding and design direction for their company and product, resulting in a robust and scalable design system.

Zero → OneIdentityProduct Design
Design System

Product design and design system for an analytics and ad platform for travel sellers and advertisers.

Selected designs for Yieldr Air, a software made for airlines to identify distressed inventory, create marketing segments and monetize their data. Also for Yieldr Breeze, the design system used to support a wide range of products in the Yieldr portfolio.

Product Design
Design System

Product design for a creative management platform with a focus on scalability and analytics.

Selected designs for Bannerflow, a creative management platform that enables in-house marketing teams to take create, run and analyze display ad campaigns at scale.

Product Design
Data Visualization

Let’s connect

I’m currently on the lookout for new opportunities in Stockholm.

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Design, Direction & Leadership at the intersection of product⟷brand.

Design, Direction & Leadership at the intersection of product⟷brand.