A digital companion for
travelling in the Scania region

skanetrafiken-coverskanetrafiken-cover

Client: Skanetrafiken
Role: Designer

During the project Concept & Prototyping at Hyper Island we got the opportuinty to focus on idea and concept development. Go deeper into detail how mobile technologies and services work in the bigger digital eco-system. Managing the process all from creating an idea, develop a concept, a prototype and to present a solution. From the public transport provider Skanetrafiken, we were given the task of looking at the experience of travelling in the Scania region of Sweden. Skanetrafiken provides 14 000 trips daily and have on average 250 000 travellers every day, via buses, trains and special transportation. Skanetrafiken wanted to improve the customer value and help to guide their users through their journey, 'simplicity' and 'time well spent' being key desired user values. The time span of the project was 8 weeks.

Initial Stage

After setting up the team and analyzing the brief we hosted a workshop with the client, during which we questioned the client on basic information and any collected data on their users. We also collaborated in making a customer journey map, to help create a better overview of the service and to map out the clients and our assumptions on the customers experience. These assumptions and the collected data would later form a foundation for our on-location user research in the Scania region.

User Research

Spending time in Malmö and Trelleborg we observed and interviewed travellers, mainly in the key target groups of age 18–25, commuters and regional travellers. Main take aways from the user research were; the current ticket system can be a bit problematic, information regarding trafic isn't always easy to access, there can be confusion as to whether the traveller is on the right bus/train, and travellers are often very keen on their "own-time" and don't necessarily want too many distractions.

The Concept

Search

The first thing the user will see when opening the app is the classic search function. Here the users can search for a trip with a classic from–to feature and when they want to depart or arrive.

The users can also add their favourite routes, if for example the user is travelling regularly from one point to another. This section will show when the next bus or train covering that route is leaving. This feature would also be available as an extension in the iOS today tab.

Ticketing

Ticket Page

There are 3 options for buying a ticket. Users can buy a ticket in the 'Search' section of the app when planning their trip. They can scan their travel smartcard and save it in the app. Or, if they're already on the train or at the bus stop, they can use the function 'Quick Ticket', using iBeacon technology to triangulate where the user is travelling from.

Quick Ticket

In this example, the user has already boarded the train and chooses the 'Quick Ticket'-option. Using iBeacon technology, the application will automatically know which train the user is on. The user can then choose a stop in a list specific to the route that the train is going, press 'purchase' and get a valid ticket.

My ticket

When a purchase is done, the ticket is saved in the 'Ticket' section of the app. The ticket is now easy accessible for showing either a conductor or bus driver. The ticket will dissapear when not valid anymore.

Map

The 'Map' section of the app has 2 modes. In 'Routes', the user has the option to see their favourite routes and the buses/trains currently travelling them, all in real time. In 'Spots', the user has the option to save favourite spots in and around the city, to quickly get directions to them from their current location.

My trip

The 'My trip' section of the app is where the user can get all the relevant information about their current planned trip. Such as directions, delay information and similiar. To have assisting push notifications is also an option, these can let the user know when there are delays, track changes, where/when to get off and even if the traveller is on the wrong bus or train for their intended destination.

Conclusion 

Being a pitch in the ongoing project 'Skanetrafiken 2020', this concept are yet to implemented. Some of the ideas and the research has been put to use or have been tested to help create a better experience for public transportation travellers in the Scania region. There has been a design challenge where leading creative studios have been pitching simliar ideas for a new Skanetrafiken application. In the summer of 2015, Skanetrafiken released a new app for quick and easy ticket purchases for the city buses.

Tools and Assets

 

Sketch
Professional digital design for Mac.


SCRUM
An iterative and incremental development
methodology for product development.

 

Flinto
Create prototypes from your existing screen designs.

Customer journey mapping
A linear visual interpretation of a users interaction with an organization, service or product.