A sports news only
For the project Development 2 at Hyper Island we were given the task to create an interactive prototype of an application from real briefs, using web based development languages. My group got Swedish newspaper Expressen as our client and more specifically Expressen Sport, the newspaper's sport section. Expressen is one of Sweden's largest media houses, with over 2 million readers per day in different channels. Expressen wanted the app to in some way be a personal experience that adapts depending on the specific readers sport preferences. The project lasted a total of 7 weeks.
After some research on news app users we concluded that the focus of the app should be on personalization and the reading experience. After presenting a MVP(Minimum Viable Product), we made sketches and wireframes for our concept. We decided to scrap the current tabloid look of Expressen and use a more minimal approach, focusing on readability and as little distractions as possible.
MVP displaying different content based on selection.
When reaching the end of an article, the application suggests a new article to read. The suggested article is related to the current one and can be about the same subject, team, athlete etc. When pressing the preview image, the article loads instantly on top of the current one.
We delivered a concept for an application with suggestions for signature/core features and design elements. We also created a prototype of said concept and presented it to Expressen. The project and the concept of personalized news was well received and we got great feedback from the developers and product managers at Expressen.
Tools and Assets